Once a project is approved, one of the mandatory aspects is communication and dissemination, in addition to measuring the socio-economic impact of these projects. That´s what we call Project support activities
Project support activities: communication and dissemination
At ZABALA Innovation, we manage the communication and dissemination activities of European projects: we define the communication strategy and objectives, identify the target audience and design the communication plan to transmit the key messages.
ZABALA Innovation has a team of communication experts who prepare the project files and manage the task of disseminating the key messages of the projects (mission, vision, values, management plans, objectives); always identifying the most relevant target audiences to be addressed.
Once the communication plan has been defined, at ZABALA we know how to activate and coordinate the communication activities. We design the elements, select the appropriate media, and create the messages to be transmitted, through specific channels, depending on the previously defined target.
Project support activities:social impact
But to ensure a project’s success, clear and fluid communication is not enough; it is also essential to manage the social assessment and impact of the project.
European projects have always had a major impact on society, on the population of the Member States, of course, but also globally. Depending on the sector or the type of programme, EU projects can make an important impact on different groups of society. Many projects are focused on education, entrepreneurship, and social inclusion, just to name a few. For instance, Sinfonia.
The scope also varies: Horizon Europe, the new framework programme for the period 2021-2027, will fund projects with long-term social impact and will generate structural and revolutionary changes in certain sectors. Erasmus+ is more focused on current social problems.
ZABALA Innovation helps define a social innovation strategy and measure its impact, the social improvements achieved by the projects, and the measures necessary to establish the new developments they imply in society. At the same time, we manage tools to favour the adoption of results and innovations by the population.
