ENTORNO

The ENTORNO project provided companies advice and methodological tools that allow them to understand and define emerging business strategies, based on the analysis and understanding of their business environment and their competitors. For the process of strategic understanding and the definition of emerging strategies, Innovation and Competitiveness diagnostics were carried out and designed by ZABALA, allowing the analysis and characterisation of each companies’ situation (knowledge of technologies, business environment, qualities, etc.).

Business model canvases were then developed with Tecnalia Colombia, enabling the organisation to reorganise or restructure its business model. Based on the market and SWOT analyses, a Technological Roadmap was developed.

Along with the Roadmap, the results of technological prospective analyses, carried out by ZABALA, were prepared and presented, with the aim of offering a vision of the potential impact that the organisation could generate.

The identification of the organisation’s hidden assets was performed, using Value Curves, Eric Matrices and PEC Maps. Finally, a competitive intelligence analysis was also carried out, for which information from the companies that were part of the competition was gathered and analysed, to identify their strengths and weaknesses and anticipate the competitors’ actions.